• i69940

Why young alumni should be approached differently in comparison to older alumni?

At a recent alumni workshop the question was asked by a young, bright alumnus, why should the young alumni get involved with the school?



At a recent alumni workshop the question was asked by a young, bright alumnus, why should the young alumni get involved with the school?


After a moment of silence, the older generation started to respond with functional benefits, like free access to sporting events, discounts at local stores. The young alumnus was not convinced that these functional benefits were an actual benefit or motivation for them, considering that the younger generation has a tight budget and most of the functional benefits was focussed on older alumnus that was already established in their careers with more disposable income.


One of the older members then started to talk about the role that the school played in his career journey. He talked about the values he learned in school that shaped him personally and the network of people around him that helped shaped his career path. He also talked about the immediate bond that he has with new people that he meets that came from the school. He also then shares a story of how he mentored a young individual through his career path to become a top professional in his field of study.


The young alumnus then responded that this access to a network of people with similar values and experiences is exactly what they want from their alumni association.


At Alumnet, we believe that your alumni should have a strong network module that cultivating a lasting and fruitful bond between a school and its alumni members. Having access to a network of people and mentors will help shape the future of many young people.

8 views0 comments